*Video added* Janet Jackson Partners with Nutrisystem to Help End World Hunger0
Posted In Pop,R&B by Miriam
Pop icon and age-defying beauty, Janet Jackson is the latest diva to merge with a weight-loss giant to try and encourage healthy living and bring about a change in the world’s waistline’s. Jackson’s partnership with Nutrisystem is slightly different from that of Mariah Carey with Jenny or Jennifer Hudson with Weight Watchers’, this joint effort gives back to those suffering from hunger, as pounds are being lost.
Nutribank is the name of the food distributing organization, which aims to donate one dollar’s worth of food for every pound lost. In 2012 alone, they have pledged $10 million.
Read more below.
Nutrisystem adopted the approach of combating hunger at the behest of Ms. Jackson, who said in an interview that “It’s so heartbreaking to see people hungry. This should not happen at all.”
Although she did not lose her initial weight on Nutrisystem, she is adhering to its plan now, and signed up with the brand, she said, because “weight is something I’ve dealt with it all my life.” She wrote about her body image issues in “True You,” her 2011 book.
“You can get people’s attention when you are famous,” she said, “but hunger is not something you can solve alone, which is why I wanted this partnership. I’m not getting paid. This is from my heart.”
Food will be given to the nonprofit Nutribank and be distributed by hunger relief agencies like Save the Children, according to Joseph M. Redling, Nutrisystem’s chief executive. He said the company would donate food in the United States and financial support abroad to fight hunger.
Ms. Jackson is appearing in two 60-second Nutrisystem ads, which weave a more casual persona together with her preparations for a concert. The spots will be officially broadcast starting Dec. 26.“You see her different facets — her in jeans, as authentic and natural, and you see the performance side,” said Mark Dowley, a principal at DDCD & Partners, an independently owned New York agency that handled the campaign.
The spot promotes Nutrisystem’s offerings, which, Mr. Redling said, now have more protein and fiber. Some are sold in bags that can be steamed for convenience. He said the company would spend this year “at least equal to last year’s spend,” on advertising, which was $319 million, according to figures from Kantar Media. Jenny’s outlays were about $50 million and Weight Watchers’ were nearly $134 million in 2010, Kantar said.
I was wondering why Janet was going on a promo run with appearances scheduled this week on Good Morning America, The Insider, Extra and Access Hollywood, so now it all makes sense. I think that this venture is a creative way to fight against starvation, while encouraging weight loss in a healthy fashion. Kudos to Ms. Jackson and Nutrisystem for giving back.
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